Giorgio Armani attracted an A-list crowd to its New York showcase of the label's SS25 collection. And it was a major event. Read more on Grazia.
Next year marks the 50th anniversary of Giorgio Armani, but if ever proof were needed that the timeless label is still going strong, Mr. Armani’s takeover of New York last night was just that. Supermodels, singers and Hollywood’s next gen talent turned out to toast the 90-year-old designer as he showed his SS25 collection – many of them wearing vintage Armani.
This was a woman on a journey, with the wardrobe to see her through every foreseeable occasion. It started with soft tailoring – jackets that looked polished but easy to wear and silk trenches that billowed beautifully – in so-called ‘urban greys’ and gritty blues. Then came the after-dark attire: embellished gowns, full skirts and ornate bolero jackets.
‘Thinking of the city in the ‘30s and ‘40s never ceases to inspire me and I evoke that mood in the new Giorgio Armani women's collection,’ the designer said of being inspired by The Big Apple. ‘It is remembering without nostalgia, though. More vital and frenetic than ever, New York continues to look ahead, ever launching new models of life, style and socialising.’And after a standing ovation, Mr. Armani’s guests did just that – dancing in their ball gowns until the early hours.
about the fact that he is succession planning. ‘I can still give myself two or three years as head of the company. Not more, it would be negative,’ he said. Whilst staging a two-day takeover of New York doesn’t read like your standard retirement plan, if he does decide to hand over the reins the company is in good hands.have soared by 1300% as new customers buy into the brand’s signature and understated style.
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