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Celtic could make a significant profit from their new partnership with Adidas after they have likely agreed similar terms to Newcastle United’s deal.the Scottish giants will likely purchase merchandise from the German manufacturer before adding their own margin on top of the wholesale price.
“I think what’s probably happening there is the deal they have done with Adidas is similar to the Newcastle deal, where Adidas design a whole range of products, Celtic have a high-quality product, but they have good prices that they are buying wholesale from Adidas. “Celtic are quite an unusual club, where you can imagine that lots of that fashion product is being bought by a global market that’s that not necessarily even a massive fan of Celtic but has an affiliation with Celtic generally. There is probably quite a bit being sold in the US.
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