The area of sports and fashion converge — from athletes Victor Wembanyana and Naomi Osaka at Louis Vuitton to Sasha Zhoya at Dior.
The area of sports and fashion converge — from athletes Victor Wembanyana and Naomi Osaka at Louis Vuitton to Sasha Zhoya at Dior and Yuzuru Hanyu at Gucci.
Fast forward to the upcoming 2024 Paris Olympics and Paralympics, the burgeoning romance between athlete and luxury house is in full swing. LVMH announced back in 2023 that the company would be a premium Olympic partner for the 2024 games, and it is now becoming apparent what the first LVMH-sponsored Olympics will have to offer.
French swimmer, five-time world champion and 400m individual medley world record holder, Léon Marchand was named House Ambassador for Louis Vuitton. Chinese snowboarder and 2022 Winter Olympic silver medalist, Su Yiming was named a Louis Vuitton brand ambassador after collaborating with the house since 2022.
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