Chanel’s FW24 Collection Echos a 1920s Seaside Fantasy in Deauville

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Chanel’s FW24 Collection Echos a 1920s Seaside Fantasy in Deauville
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The newest collection is an ode to the sandy town of Deauville, a core element in the birth of the legendary fashion house

Not long before designing the iconic tweed suits and developing the No. 5 fragrance, Gabrielle “Coco” Chanel opened her second boutique on the seaside town, selling simplistic yet elegant jersey sportswear meant to be comfortable, initiating the epoch of inhabitable luxury.

Outerwear is offered in broad-shouldered peacoats, belted dressing-gown-style coats that are layered over definitive tweed getups, bulged-up puffers, and shearling-lined jackets. Bottoms range from box-pleated skirts, culottes, and cropped denim trousers with a summertime-approved luster. Hollywood glamour-silhouettes from the 1920s and ’70s can be spotted on wide-collared silk blouses and nostalgic pleated frocks, adding further theatrical flair.

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