The French fashion brand's approach to thwarting the use of its name and likeness on secondhand platforms could help clue audiences in.
Tuesday's decision, which ruled in favor of Chanel, sparks questions as to how a legal victory against one consignor may impact other high-end resale players. Image credit: What Goes Around Comes AroundWinning its lawsuit against popular luxury reseller What Goes Around Comes Around , experts are weighing in on how the victory may impact other resale players.
The judgment is rooted in allegations that WGACA intentionally misused Chanel’s brand without authorization. Image credit: What Goes Around Comes Around A Letter of Authenticity from WGACA for Chanel vintage product. Image credit: What Goes Around Comes Around “In other words, Chanel did not license its trademark to WGACA like it does with department stores who are authorized to sell its handbags, wallets and other items.”
In the aftermath of recent events, however, some question whether the result will move the needle all that much.
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