Designer Brent David Freaney opened up about the inspiration behind Charli XCX's viral 'Brat' album cover art in a new interview
Designer Brent David Freaney is sharing the inspiration behind Charli XCX's viral cover art for her celebrated breakthrough album, Brat – and the months-long process it took to perfect it.
'The challenge became — how do I take this thing and make it something that is special?' he continued. 'It’s a painfully simple cover, obviously, and I think that lends itself to the reason it’s been recreated in so many different ways. As easy or effortless as it may seem on its face, there is a very deeply considered world in it, that I think really legitimizes it from a design perspective.
Charli, 31, ended up making the 'final selection' of color based on an 'emotional feeling,' Freaney revealed.He added, 'It needed to be something that captured the energy of the record that Charli had made, something that felt very irreverent and in your face, with the same retina-burning energy that a saturated red or a saturated orange would have. And it needed to be something that couldn’t really be associated with anything else.
The slight blurriness of the font is also an homage to early social media networks like LiveJournal and MySpace. 'I think the wave of green that has sort of taken over is because it’s a party and it feels wild,' he said. 'This is not millennial pink. The energy behind it is alive.'
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