Charlotte Tilbury launches a line of fragrances that help manifest feelings and emotions.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.than make you smell good. Fragrances hold a lot of power. The right one can give you the ability todue to how and where they are processed in our brains. Some believe our human ability to smell is the most powerful of our five human senses. We’ve all caught a whiff of something that transported us back in time to a certain place or person.
It’s no secret that Tilbury believes in magic — you can see it all over her brand . While Tilbury has never outright called herself a witch , she does believe in the law of attraction, which is essentially what witches practice. She lives by her positive thought mantra, “Dare to dream it, dare to believe it, dare to do it,” and encourages others to do the same. The fragrances are tools to help you unlock emotions and ultimately, your potential. Beauty and magick are historically linked.
Aside from a little magic, a lot of science went into the development of the fragrances. After years of obsessively researching, Tilbury discovered that into emotions for over 40 years. For Tilbury, it was fate. “I felt as if science had finally caught up with my magical thinking about fragrance!” she says. IFF collected over five billion data points that were then fed to IFF’s Scentcube algorithm tool. “As you know, innovation and technology are at the very heart of my brand,” adds Tilbury.
According to Tilbury, you can layer the fragrances to optimize your desired feelings and evoke memories. For grounding relaxation, she pairs the watery neroli accord from“I believe these scents can give us the tools we need to design and become the masters of our feelings and, therefore, our days,” says Tilbury. All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
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