Apple loves a slow and steady approach, but Siri is in dire need of a facelift. Or, at least, a brainlift.
. Now, while these are both progressions in the search engine space, it’s only a matter of time before eyes turn to voice assistants.used for search, after all - but despite having many years to iterate, search remains one of its most frustrating, clunky features.. It’s far from perfect, and there are some natural, very warranted security and privacy concerns on ChatGPT’s part here, but this eagerness to bolster Siri’s capabilities shows the potential here for Apple to capitalize on.
My take is that Apple was always planning to release something, but I find it hard to believe ChatGPT and Bing didn’t somewhat blindside it. After all, evenin response. As a result, Apple was faced with two choices; rush to join the race, or wait and see how the chips fall. Seemingly, it chose the latter.
Now, while Apple wouldn’t stand to lose much by biding its time, it could win big if it comes out with a Siri far more capable than anything else on the market - and if we look at the wider Apple ecosystem and progress elsewhere in the tech space, it seems likely that the company is hoping to kick off with a bang.
Take the smart home space, for example. This year will see Matter, the software standard driving smart home interoperability, begin to really make an impact in people’s homes. If Siri can get the jump on Alexa and Google Assistant, a more conversive and customizable Siri could rocket Apple Home into the lead. Think Disney’sWe’re just a few months out from WWDC, Apple's developer conference in California, which is an event where the company usually showcases its latest software updates .
Time will tell - but one thing is certain: slow and steady may win the race, but not if you never leave the starting line.Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.Receive email from us on behalf of our trusted partners or sponsors
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