Natalie Portman and Liam Neeson in Star Wars: The Phantom Menace
The Big Picture Star Wars Day is this Saturday . This year’s major focus is rightfully on Star Wars: Episode I - The Phantom Menace’s 25th Anniversary. Disney has been gearing up for the special galactic occasion with a handful of their own exclusive merchandise. However, companies like Funko have also revved up their Podracing engines with their takes on Episode I.
‘The Phantom Menace’ & the Start of the Prequel Era Close When Episode I was released in May 1999, Star Wars-mania was back in full swing with an endless sea of merchandise, action figures, re-releases of the original trilogy. In terms of marketing, it was not only a bright sign for Star Wars’ profitable future, it helped usher in the 21st century blockbuster as we know it today. Fans are so used to awaiting yearly Star Wars releases.
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