Chelsea Football Club is actively pursuing a multi-year sponsorship deal to bolster its finances, potentially securing a significant portion of the agreement's value for the current season.
Chelsea is reportedly in talks with multiple companies for a multi-year front-of-shirt sponsorship deal. While a deal could be reached this season, some of the financial consideration might be allocated from future years of the agreement. This would help Chelsea address their current financial situation, as they started the new season without a primary shirt sponsor for the second consecutive year.
Chelsea is also said to be in line for a £60million sponsorship package for their men's and women's teams from 2025-26 onwards if they qualify for the Champions League this season. However, some experts believe the reported figures are overly ambitious, suggesting a more likely scenario involves spreading the financial consideration across the deal's duration
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