Chelsea face a wait to find out if their shirt deal with Infinite Athlete will be approved by the Premier League
Chelsea remain in limbo over a £40m per year front of shirt sponsorship deal that is key to their need to generate revenue after a mammoth transfer spend.
While some £250m has been recouped in transfer fees and Chelsea have used the accounting tactic of offering longer contracts to spread the amortisation charges for transfer fees as they appear in the accounts, the London outfit face at least this season without lucrative European football, which in turn brings not only prize money but more matchdays at Stamford Bridge that translates into more revenue.
Talks around a short-term deal with gambling firm Stake.com were held before pressure from supporters forced a climbdown. Gambling and crypto firms have filled something of a need in football for some clubs, often willing to pay above market value for the sponsorship space and on shorter term contracts, with one eye on the impending ban on front of shirt partnerships with gambling firms to arrive in 2025.
What the scrutiny is understood to be focused on is the link between Boehly and Clearlake Infinite Athlete, a company only created in recent weeks through a merger between two companies, Tempus Ex Machine and Biocore. The former of those two companies entered into a seven-year agreement with Chelsea back in April to become a technology partner.
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