American pop sensation Cher has made her soap debut in BBC's EastEnders, appearing in a scene with Barry Evans - played by Shaun Williamson - as part of a new ad campaign
Music sensation Cher has taken her fans by complete surprise with her latest career move, which saw her pop up in a classic EastEnders scene - although soap lovers shouldn't get too excited just yet.
In the advert, Cher is presented with streaming service U and asked to help share the news. "Stop - I can see it now," she says, before the singer is then seen making cameos in a variety of shows available to stream on U. From Mad Men to World's Most Dangerous Roads, Cher is superimposed in various TV series as she sings her hit song 'I Got You'.
Speaking about working with Cher to launch the new streaming service, UKTV's Chief Marketing Officer Penny Brough said: "Following ten months of research, design work and asset creation, I couldn’t be more excited to see U come to life on and off air. We’ve taken a bold approach to our new branding, and this has been matched by our biggest ever multi-media campaign and our launch advert featuring Cher, one of the most recognisable women in the world.
Earlier this year, Cher opened up about her relationship with 37-year-old boyfriend Alexander Edwards and defended their four-decade age gap. She said in an interview that the relationship had taught her it's "never too late" and to not think about "how long it's going to last".
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