Spotlight | Chery, in an important step to accelerate the implementation of its global strategy called “Lighting Up The Global Landmarks,” lit up the Torch Doha during the FIFA World Cup Qatar 2022. Read:
The year 2022 witnessed the World Cup being held in the Middle East for the first time, and the famous Khalifa International Stadium in Doha hosted all the eight matches. The Torch Doha, which is next to the Khalifa International Stadium, became the stage for Chery to demonstrate its corporate image and brand strength.
Furthermore, Chery launched a variety of owner-activities for millions of users worldwide during the FIFA World Cup Qatar 2022, including the “TikTok Play Together” challenge and prize-giving contest for fans of the winning team. Chery also organized the “WCWL Carnival Night” activity for crucial matches which garnered good attendance and ignited the excitement of vehicle owners cum football fans.
For countries with rich oil production such as Qatar, the premium vehicle brands from Europe and the United States have occupied a large share in the domestic consumer market and became strong competitors of Chery. However, thanks to its excellent, comprehensive product and export marketing system, Chery has won the common favor of a large number of vehicle buyers and industry media after entering Qatar.
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