Looking to build off its longtime success as a popular North Shore destination, the Chicago Botanic Garden is embarking on a new branding campaign. The goal of the new branding is to combine the ap…
The Chicago Botanic Garden has announced a rebrand effort to reflect the past five decades of growth. Looking to build off its longtime success as a popular North Shore destination, the Chicago Botanic Garden is embarking on a new branding campaign.
The Garden’s programs including the Negaunee Institute, Regenstein School and Windy City Harvest will be part of the updated branding. The new tagline of Plants. People. Planet. represents the center of Garden activities and initiatives, according to the Garden. Clemmensen noted a potential downside about changing a brand is the possibility of individuals getting confused as they move away from the previous presentations.
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