A boutique workshop on Chicago's North Side is carrying on the centuries-old art of watchmaking.
If you're wondering what the time of day is, chances are you reach into your pocket and check your phone. But a boutique workshop on Chicago 's North Side is carrying on the centuries-old art of watchmaking with no screens, no batteries and no Wi-Fi connection."Yes, I actually am a watchmaker," said Nathan Bobinchak, head of watchmaking at Oak & Oscar. "People don't tend to believe me right away when I say: this is what I do for work and money.
Put those together with some branding and it was exactly what I wanted to do."Oak & Oscar's branding not only includes Fancher's beloved dog Oscar, but also the city he loves. "If you look at the back of our watches, you can see the four stars of the Chicago flag engraved in our rotor. If you're from the area and you know what that Chicago iconic symbol means, you love it," Fancher said.
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