The owners of Dress2Party say they love Liverpool's 'strong desire to dress up and celebrate'
A Garston-based company, set up by two childhood friends, is on a mission to "dress the whole of Liverpool".
The companies aim to offer customers a truly "personal" shopping experience, with devotion to customer service and high quality products an integral part of the company ethos. At their Liverpool store, there's also a wide range of dresses which are made in house. "We know dresses inside out; we know what colours people want, what shapes they want, what styles they want, so we turned the downstairs of our shop into a workroom to try out different styles and come up with our own range.
Samantha believes since the effects of the coronavirus pandemic, many people have a stronger desire to get dressed up and "celebrate", particularly in Liverpool. She continued: "Since covid, there's been a lot more black tie weddings, I think it's because people really want to dress up and celebrate, so we do a lot of mothers-of-the-bride and grooms. I think people are marking occasions much more, like with big birthdays, they're going all out, too.
Prior to founding their brand, Samantha and Vanessa were both lawyers but believe they've found their passion with Dress2Party and Sisterhood Bridesmaids. The dresses are "luxury", which is reflected in the prices, but with the company "manufacturing their own dresses", they "can offer a broader price spectrum".
"It's about how you feel in it; you have to feel wonderful and want to wear it. I think there's always the perfect dress, and it's about how it makes you feel."
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