Researchers tested food marketed at children and found in many cases they did not match health and nutrition claims on labels.
Three quarters of children's snacks that claim to contain one of the five recommended daily portions of fruit or vegetables did not, according to a study.The University of Glasgow study called for tighter regulations on labelling, warning that a"health halo effect" was creating a false impression of some foods, such as those high in sugar.
The study, published in the journal Archives of Disease in Childhood, focused on products marketed at children using cartoons, toys and promotions as well as those which made claims such as"one of your five a day". Researchers analysed 332 products including cereals, fruit snacks, fruit-based drinks, ready meals and dairy products found 41% were"less healthy".While 42% of the products said they contained at least one portion of fruit or vegetables - which is 80g or 150ml for adults, 75% of these did not.
There is no exact portion size recommended for children, but 62% did not even contain a 40g, or half-adult portion, of fruit of vegetables.
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