China cracks down on ‘shameful’ food waste as craze for online overeating challenges soars

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China cracks down on ‘shameful’ food waste as craze for online overeating challenges soars
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  • 📰 The Independent
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Douyin users will be shown prompts urging them to 'reject waste and eat reasonably'

called food wastage “shameful” this week as China also seeks to curb a growing trend among internet celebrities who have gained hordes of fans in recent years by eating large amounts of food in a short time on video.owned by ByteDance, said users searching for keywords such as “eating broadcast” or “big stomach kings” would now be shown prompts urging them to “reject waste and eat reasonably”.

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