It’s the Toyota of EVs. And it emulates many of the traits that for decades have made Toyota the world’s most successful car company
Save time by listening to our audio articles as you multitaskMuch of the media commentary surrounding Mr Toyoda’s move casts it as a response to Tesla. That is too Western-centric. Tesla may be the world’s biggestproducer and, according to Elon Musk, its boss, so far ahead of the competition that he cannot see the number two with a telescope. Yet it ignores a Chinese newcomer that, for all Mr Musk’s bombast, Toyota no doubt takes as seriously as it does Tesla.
Both East Asian firms share historical parallels. They did not start in the car industry. The company that gave rise to Toyota made automatic looms.’s inaugural products were batteries for mobile phones. From the outset, they were so far behind their global carmaking rivals that they looked to do things differently. In pre-war Japan, Toyota toyed with using charcoal as a fuel instead of petrol.s and plug-in hybrids, known in China as new-energy vehicles .
Yet these tentative carmaking beginnings quickly developed a life of their own. In a six-year stretch from 1955 until 1961, Toyota’s exports grew more than 40-fold and it has not looked back since.s. It took a year to get to the second million. Six months later it reached 3m. It lists operations in dozens of countries and says it has production bases in places ranging from China to Brazil, Hungary, India and beyond. It makes electric buses in California’s Mojave desert.
is what Tu Le of Sino Auto Insights, a consultancy, calls “the new Toyota”. The Japanese firm has been the industry’s manufacturing genius for decades; “The Toyota Way” is a combination of continuous improvement, ordoes things differently. It is one of the world’s most vertically integrated companies, making everything from its own seats to batteries and semiconductors. But like Toyota, it is a model of efficiency. Mr Le uses a Silicon Valley term,, to describe its manufacturing prowess.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Toyota’s new chief set to steer conventional course towards electric future\n\t\t\tKeep abreast of significant corporate, financial and political developments around the world.\n\t\t\tStay informed and spot emerging risks and opportunities with independent global reporting, expert\n\t\t\tcommentary and analysis you can trust.\n\t\t
Read more »
Tsuchiya SUPER GT team reveals refreshed 2023 line-upFan favourite SUPER GT squad Tsuchiya Engineering has announced it will continue to field its hand-crafted Toyota GR Supra in the GT300 class this season, also revealing a new driver line-up.
Read more »
City traffic updates as lane of busy road closed by emergency servicesMotorists have been told to allow for extra time
Read more »
State Pension claimants could be due up to £369 extra per monthMany do not even realise they could be eligible
Read more »
Inside Glasgow’s most expensive home on the market for a cool £1.5mThe incredible home, near Newton Mearns, has five bedrooms, two bathrooms with an extra ensuite, a drawing room, family room and of course a sun lounge.
Read more »
The Flash boss says Stephen Amell pitched Oliver Queen comeback storyline in final seasonThe Flash boss reveals Stephen Amell pitched Oliver Queen comeback storyline in final season
Read more »