Style featuring pastel makeup and modest clothing has taken off, but many are objecting to the ethos behind it
over a trend among some women to dress and behave in a way that’s “good for marriage”, with detractors saying it discourages independence.
The pastel makeup and modest clothing that are the hallmark of “good for marriage” style are based on Brilliant Girls, a 2021 drama that centres around a woman who wants to get married as quickly as possible. Promotional social media posts by one of its stars, Yi Song, which offered “good for marriage” styling suggestions drew some controversy.
One response to a post with more than 260,000 likes and comments said: “There are some food bloggers and every day, there are people commenting below, ‘I really want to marry a wife like this.’ Alright, we get it; you want a free housemaid.”
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