A post-lockdown surge in Chinese tourists that Australian businesses are hoping for has not eventuated, and travel agents say it will be some time before the tide turns.
until 2026. Numbers peaked in 2019, with more than 1.43 million Chinese tourists visiting Australia to spend almost $12.4 billion.She said the average price of a package tour to Australia was currently between 20,000 yuan and 40,000 yuan compared to 2019 levels of around 10,000 yuan . She said costs needed to get back down to that price point before people would even consider booking trips.
There were initial hopes Australia would become a hot ticket destination for Chinese tourists, particularly given improved diplomatic ties and more positive coverage of the country in the Chinese media. Instead, the most popular destinations were Thailand, Malaysia, Singapore and Bali in Indonesia, CTrip data showed, which suggested Chinese travellers were more comfortable staying closer to home.
More than 150 million Chinese tourists spent more than a quarter of a trillion US dollars in 2018, United Nations data shows. China slammed its borders shut in early 2020 and its citizens were not allowed to travel for leisure, except in rare circumstances, until last month.Still, Tourism Australia has high hopes for what was once the fastest-growing source of visitors.
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