Chopard's CEO speaks candidly about ethical metal production, the watch design process, diamonds for men and much more.
So let’s start by talking about what’s on your wrist now, the Alpine Eagle. One I was really intrigued by was the full diamond iced-out version in a larger size. Was that an intentionally larger watch, potentially for the guy? Can you talk us through the thought process behind that? Because that’s a strong statement.
I have a question about your steel, because you’re one of the few brands really making strides in that area. Does it cost you more money to use recycled steel than regular steel? Do you do it because it sends a message, or does it actually save you money? Let’s talk about the L.U.C. collection because I know that’s something that’s very close to your heart as well. The first thing we’ve just seen is the black jumping hour L.U.C., which we fell in love with. The jumping hour is not a common movement, so why did you want to bring that into this collection?
Twenty years ago—or a little more than that—I sat with Michel Parmigiani, and we were brainstorming about certifications, and we said it would be great to have a real certification that includes not only the precision aspect, like chronometer certification, but also a real test that tests the watch in wear and tear. And so, we came up with the initial idea of Qualité Fluerier together.
You know, in the beginning of the year I said something like, “everything remains different.” I think that would be my answer. It’s difficult to make predictions. But we could see—despite the difficult situation in parts of the world and many uncertainties—I think our industry has fared relatively well. And we are also coming from 2020 to ’23, which was a bit of a bubble.
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