Discover the best times to shop for discounted food at major supermarkets like Lidl, Aldi, and Asda on Christmas Eve.
Most people are familiar with the yellow sticker trend at supermarkets - where shops slash the price of food at set times and you can bag a bargain if you know where and when to look. But experts have revealed there are also some set dates and times to grab food for lower prices over Christmas . As stores prepare to close their doors for Christmas Day, they’re desperate to clear out perishables and festive-themed food – slashing prices to rock-bottom levels on Christmas Eve.
Anita Naik, Savings Expert at VoucherCodes.co.uk, says timing is everything when it comes to bagging deals. Shop at the right moment, and you can save a fortune, enjoy luxury products for less, and stop good food from going to waste. Anita has uncovered the golden hours for bargain hunters across the UK’s biggest supermarkets Lidl Lidl’s yellow sticker markdowns usually happen in two waves: one early in the morning when stores open at 8am, and another in the evening before closing. For the deepest discounts, plan your Christmas Eve visit around 5pm. Anita’s insider tip: Staff at Lidl have been known to apply extra reductions between 4pm and 5pm, just before doors close at 6pm. Aldi Aldi also has a two-round system for markdowns - first thing in the morning (from 8am) and again later in the evening. However, unlike Lidl, Aldi uses red stickers to highlight its discounted products. Head there by 5pm on Christmas Eve for the best bargains before stores close at 6pm. Anita’s insider tip: Red-sticker items are scattered across the store, so keep your eyes peeled. From meat to packaged goods, Aldi tends to mark down items by up to 75% on their final day of sale. Asda Asda’s reductions follow a three-tier system: the first in the morning, a second midday, and a final round of markdowns around 7pm. On Christmas Eve, plan your shop for 6pm to catch the best deals, especially on fresh fruit and veg, which can drop as low as 10
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