Nars's new ambassadors Ciara, Camila Morrone, and Pom Klementieff star in new campaign for Explicit Lipstick.
has tapped Ciara, Pom Klementieff and Camila Morrone as ambassadors, a newish initiative for the brand, which has previously only dabbled in ambassador-ships in the Chinese market.
“They’re all really, really lovely,” Nars said of the new ambassadors over the phone from his native South of France. “Even before they worked for us, they always bought a lot of Nars products. They’re very excited to work for the brand.”“Nars’ unique character and personality are defining elements of the brand.
Klementieff has built a film career with standout turns in “Oldboy” and “Ingrid Goes West.” She has most recently been seen on-screen in global film franchises like “Guardians of the Galaxy” and “Mission: Impossible.” “Each of the women we picked really have a distinct personality and their own identity that reaches different consumer segments,” Jackson said. “Ciara is a global icon. She’s had 20 years in the music industry, but is her own amazing character and personality. Her point of view and knowledge on beauty really made sense for us. Pom really embodies that rule breaking spirit of the Nars brand.
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