Sainsbury's new Cinnamon Bun Butter from All Things Butter is creating a buzz on social media. While shoppers are excited about the unique flavor, many are unsure how to best use it. The butter, also available at Asda and Ocado, has spurred a lively debate on Instagram with suggestions ranging from pancakes and toast to everything!
Shoppers have been left intrigued by a new cinnamon flavoured product hitting the shelves, though some are uncertain about its culinary uses.
Sainsbury's has levelled up its offering by stocking an unusual cinnamon-infused item – butter. The Cinnamon Bun Butter is the creation of All Things Butter, a British brand with the mission to deliver "chef quality everyday butter" to consumers, and it has received rave reviews and intrigue from customers already.
However, it's the cinnamon butter that has sparked significant buzz lately. After noticing the product in-store, New Foods UK took to Instagram to reveal the find, posting a photo of it with the caption: "Cinnamon Bun Butter spotted at @sainsburys", accompanied by emojis conveying shock and adoration.
The post quickly amassed more than 3,100 likes in under 24 hours, as eager shoppers swarmed the comments to voice their opinions. One particular reply captured a shopper's quandary about it: "I love the idea of this... but I want to know... what do I put this on/in?" A flurry of suggestions soon followed.
CINNAMON BUTTER ALL THINGS BUTTER SAINSBURY's ASDA OCADO FOOD TRENDS NEW PRODUCTS
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