Obesity is expected to be the second biggest issue impacting young people's health in Liverpool by 2040
A clamp down is being launched against junk food advertising in Liverpool to tackle the obesity issues the city faces. Advertisements containing products high in fat and sugar placed in conjunction with Liverpool Council are to be curbed amid the city’s “significant challenges” around the health of citizens. The local authority’s cabinet agreed earlier this week to restrict ads on its estate promoting products high in fat, salt and sugar.
A report to the cabinet said: “The policy seeks to strike an appropriate balance of restricting inappropriate content and avoiding conflicts of interest whilst maximising the commercial, social and reputational benefits that advertising, and sponsorship can bring. Liverpool faces significant challenges in relation to the health of its residents. “The recent report ‘State of health in the city: Liverpool 2040’, led and presented to full council lays these challenges out in stark fashion.
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