“I've always had a strong self-belief in what I create.”
, I realized I didn’t know where to begin. The largely anonymous British singer's music has floated around the internet for years, becoming synonymous with an ethereal R&B that has one foot in the early 2000s and the other in a time that doesn't exist yet. But there’s little information available about her online, and she has rarely shown her face since she started releasing music ten years ago.
She admits it’s hard to recall just how her music began to spread across the internet, but she remembers “Let You Go” as being the first to gain steam on SoundCloud after she released it in 2014. She was at a university and in her early 20s at the time. “I got really into synths and pads,” she tells me. “I was just like, ‘Well, it sounds nice, so maybe I should just see if anybody else likes it before I stop doing it.
That early interest from the industry and public continued, but releases have been sparse in the years since. She did put out one mixtape, 2017’s, but took it down herself. “I love that mixtape, but it didn't feel ready,” she says. “I don’t think I was personally ready either." It’s all added up. As of today, “In This Darkness” has over 138 million streams on Spotify and “Let You Go” has north of 41 million.
Many artists who have experienced online success similar to Clara La San would be likely to cave to industry pressure and shift their sound to align with their broadening horizons, but Clara La San had an enduring faith that this all would work out if she kept things going on her own terms.” which moves like a circle over trap drums and layers of washed-out pianos.
Story by Michael Cuby / Interview by Gottmik / Photography & direction by Brett Loudermilk / Creative & art direction by Zain Curtis / Styling by Catherine Hahn / Hair and makeup by Hatti ReesStory by Joan Summers / Interview by Trixie Mattel / Photography by Hector Clark / Styling by Genesis Webb / Makeup by Doniella Davy / Hair by Faye Celeste
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