The suit claims the shirts 'exploit ... the reputation of the Coach Trademarks.'
The suit claims the shirts"exploit ... the reputation of the Coach Trademarks."Andrey Rudakov/Bloomberg via Getty Images, FILE
Tapestry, Coach's parent company, filed a lawsuit for alleged trademark infringement in Los Angeles on Wednesday, alleging that the sale was likely created to confuse customers into believing the companies were associated. The lawsuit specifically claims that the Old Navy shirts, which are emblazoned with the word "Coach" across the front in differing fonts, "infringe upon Plaintiff's rights to the Coach Trademarks, including, but not limited to, the Coach Mark and the Coach ," referencing its trademarks on various "Coach" stylized fonts and markers.
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