Coca-Cola Beverages Philippines Inc. officially rebrands as Coca-Cola Europacific Aboitiz Philippines Inc. (CCEAP) to reflect the Aboitiz Group's strategic investment and partnership with Coca-Cola Europacific Partners (CCEP). The rebranding signifies a commitment to a sustainable future and long-term growth for the Philippines.
Coca-Cola Europacific Aboitiz Philippines Inc. ( CCEAP ) unveiled its new signage at its Calamba plant, symbolizing the company's rebranding and its commitment to a sustainable future. The Coca-Cola Beverages Philippines Inc. recently officially transformed into CCEAP , reflecting the strategic investment and partnership between the Aboitiz Group and Coca-Cola Europacific Partners (CCEP).
Aboitiz Group President and CEO Sabin Aboitiz emphasized that this change signifies more than just a name alteration; it represents the strength of their collaboration with CCEP. 'This new era embodies the shared vision between Aboitiz and CCEP to guide Filipinos toward a sustainable and prosperous future,' Aboitiz stated. Gareth McGeown, president and CEO of CCEAP, expressed enthusiasm for this new chapter in the beverage giant's Philippine journey. 'Our new name marks an exciting new stage in our evolution as we reinforce our dedication to serving our customers, empowering our people and communities, and driving long-term growth for the nation,' he said. The legal aspects of the rebranding were handled by Atty. John Paul Nabua of the Nabua Law Office, known for their expertise in handling similar transitions for prominent Philippine companies. CCEAP is actively positioning itself as a leader in sustainable practices, pledging to integrate innovative solutions that minimize environmental impact. As the year unfolds, Coca-Cola Europacific Aboitiz Philippines Inc. is prepared to navigate the dynamic market landscape with its iconic taste while embracing a renewed purpose
CCEAP Coca-Cola Europacific Partners Aboitiz Group Rebranding Sustainability
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