Do brand boycotts work? Why consumers in the United Kingdom and elsewhere are choosing alternatives to the popular sparkling drink.
Suleman Sarwar decided to stop stocking Coca-Cola products when the war in Gaza began, instead choosing a range of ethical cola alternatives
During this time, while still selling their existing stock of Coca-Cola, several irate customers vehemently questioned the restaurant's choice in stocking the well-known brand. "People may feel powerless and see boycotting as a direct way to influence economic conditions in the offending countries, impacting their economies negatively.
"Salaam Cola has become a household name. It's not going anywhere because we're transparent in the work we do. We provide monthly updates showing where our consumers' money is going, and that's become important," she said.
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