Coco Gauff, Trevor Lawrence and more stars are featured in American Eagle's fall campaign. Gauff will also launch her first fashion collaboration.
American Eagle has introduced a brand platform — Live Your Life — that coincides with the launch of its fall campaign headlined by U.S. Open tennis champion Coco Gauff, who will also debut her first collection with the brand, and others.
“We’ve been doing some deep research on Gen Z and Millennials and understanding what our brand means to them. We’re going to be using three words that we actually own, ‘Live Your Life,’ that encapsulates the mindset of our customer base right now,” said Craig Brommers, chief marketing officer ofHe said whether that’s travel, style, a Taylor Swift concert or a community impact project, “there’s this desire to get out there and live your life,” he said.
AE is also featuring Lawrence, an NFL quarterback. “I don’t know if it’s the Taylor Swift effect or the Kelce effect, the NFL is obviously at an all-time high and sports is certainly one of the passions of our customer base. Having Trevor participate in our campaign really brings a lot of relevance to America’s most popular sport,” Brommers said.“These four will also help us launch the campaign and launch the Live Your Life mindset,” Brommers said.
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