Coca-Cola Beverages Philippines Inc. (CCBPI)—bottling arm of soda manufacturing giant Coca-Cola—recently signed up a partnership with the DTI's SB Corp. for the RISE UP Tindahan Project to help the country’s MSME expand their businesses.
Coca-Cola Beverages Philippines Inc. —bottling arm of soda manufacturing giant Coca-Cola—recently signed up a partnership with the Department of Trade and Industry’s Small Business Corporation for the RISE UP Tindahan Project to help the country’s micro, small and medium enterprises expand their businesses.
Pesigan explained the program enables CCBPI’s partner retail stores, dealers, distributors, and other MSMEs access to resources that can contribute to their recovery from the effects of the Covid-19 pandemic.
Meanwhile, the partnership with SB Corp. and CCBPI’s established relationships with MSMEs, allows the RISE UP Tindahan Project to reach more Filipino households across the country. The loans sourced through the RISE UP Tindahan Project are designed to help businesses adjust to the realities of doing business in the new normal. Additional funds, for example, can help MSMEs cope with rising consumer demand as the economy slowly opens up again. SB Corp.’s initiative of going into the online application process has been a success, with around 40,000 applicants over the past two years.