Caroline Kee is a health reporter at TODAY based in New York City.
Cold water therapy is not new, but it is all the rage right now, especially cold plunges and soaks. On TikTok, the hashtag #coldplunge on TikTok has over a billion views and features countless videos of people shivering and braving the cold water. Cold plunges are a favorite among many celebrities, athletes and influencers.
A cold plunge can also induce a heightened state of stress, or send the body and brain into 'fight or flight' mode, Colbenson notes. In response to low temperatures, the body will release a surge of norepinephrine and cortisol, the stress hormone, she adds. The gasping, hyperventilating and increased heart rate after jumping into frigid water is also known as a 'cold shock response.
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