Cold water cleansing is the new eco beauty habit we all need to adopt

United Kingdom News News

Cold water cleansing is the new eco beauty habit we all need to adopt
United Kingdom Latest News,United Kingdom Headlines
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If you're not already doing it, now is the time to start 💧🌎

, this stems from cold exposure sending blood flow to the exposed area which then provides the skin with better protection from free radicals, such as pollution, giving your skin a brighter and healthier glow.

Frank also explains that promoting cold water cleansing, and cleansing with minimal water use, has become a priority for the brand. “At ELEMIS, we are currently conducting independent testing to understand if there are any key differences when using ourwith cold water, instead of warm, and whether the results are not as good, the same, or better," she explains. “Even if we encouraged this in the warmer months, that would reduce carbon emissions for that product by 50%.

Now, we simply need other brands to follow suit and most importantly, for us all to make the switch to cold water. Your skin will love you for it, and so will the planet!

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