U.S. Rep. Colin Allred, unknown to many Texas voters, launches a television ad campaign in his Senate race against Republican incumbent Ted Cruz.
Many of the nation’s tollways operate in a handful of states. Unlike other states, Texas lags behind in toll discount programs.The Dallas Democrat seeks to get a jump on defining himself ahead of the November election.
With more than five months until Election Day, it’s an early expenditure of campaign resources, but the Dallas Democrat is still largely unknown to Texans.Allred’s campaign has produced English and Spanish language television ads that will air Friday in Houston, San Antonio, Laredo and the Rio Grande Valley cities of Harlingen, Brownsville and McAllen. Allred also will unleash digital ads in English and Spanish on platforms across the state, including one in which he speaks in Spanish.
“It’s exceptionally important for Allred to build his name recognition with the approximately 40% of voters who really don’t know much at all about him, other than that he’s a Democrat,” said Rice University political scientist Mark Jones. “He especially wants to prevent Ted Cruz from defining him in the eyes of voters before he has a chance to do so himself.”Democrat Colin Allred, a U.S.
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