Colorado Buffaloes star Shedeur Sanders became the first college football player to sign an NIL deal with Nike.
Colorado Buffaloes quarterback Shedeur Sanders is following in his father, Pro Football Hall of Famer Deion's footsteps. Literally.
Sanders, entering his second year as the starting quarterback for the Buffaloes, on Wednesday signed an NIL deal with Nike, according to Nick DePaula on X, formerly known as Twitter. Sanders is the first college football player to ink an NIL deal with the sports apparel giant.The picture, which features Sanders doing his signature celebration, also known as the "Watch Flex" or "The Shedeur", was captioned by Nike, "You know what Time it is.
The Buffaloes, looking to prove that last season's start was no fluke, open the 2024 campaign at home against North Dakota State on Thursday.Tim Capurso is a staff writer on the Breaking and Trending News team at Sports Illustrated. Prior to joining SI in November 2023, he wrote for RotoBaller and ClutchPoints, where he was the lead editor for MLB, college football and NFL coverage. A lifelong Yankees and Giants fan, Capurso grew up just outside New York City and now lives near Philadelphia.
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