Comcast expects to carry 100 NBA games each season in new broadcast rights deal
) said on Tuesday it expects to announce an 11-year broadcasting rights deal with the National Basketball Association to carry 100 games every regular season across its NBC network and Peacock streaming services.)'s ESPN - is vying for broadcasting rights to one of the most-watched sporting events in the U.S., as media companies increasingly turn to sports to expand their viewership.
The package would include about 50 national regular season and post-season games, including national Monday night games and double-headers, exclusively for the Peacock platform. On Monday, Warner's sports network TNT Sports said it would exercise its rights to match one of the three bids to carry the NBA games. One source familiar with the offer said the company was seeking to match Amazon Prime Video's offer of $1.9 billion per season, on average.
The deal would also include the rights to broadcast Women's National Basketball Association games. Starting in the spring of 2026, Comcast would have more than 50 WNBA regular season and first-round playoff games each season, across the NBC and USA networks and Peacock.Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors.
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