Social media users are circulating false claims about Aldi’s store brand bacon, confusing it with a cellular agriculture company that has a similar name.
FILE - Sliced bacon is displayed for sale at a market in Washington, Thursday, April 24, 2014. Social media users are falsely claiming that Aldi’s store brand bacon is grown from cells in a lab. CLAIM: Bacon sold by Aldi grocery stores under its brand Appleton Meats does not come from pigs and is instead grown from cells in a lab.
AP’S ASSESSMENT: False. Aldi told The Associated Press that products sold through its store brand — Appleton Farms — “are not produced through cultivated lab practices.” A Canadian company named Appleton Meats, which is not affiliated with Appleton Farms, was founded in 2017 with the goal of producing lab-grown meat, according to local
THE FACTS: Many shared identical text, along with a picture of the chain’s “Aldi’s customers: If you shop at Aldi you need to know that store brand bacon is not from pig it’s from a growing CELL,” the text reads.the Golden Research Engine, an online database of technology companies, where it is described as “a privately funded company exploring multiple cellular agricultural methods for growing ground beef, chicken, and mouse-meat cat treats.”California is still counting votes from Super Tuesday.
But Aldi’s store brand is called Appleton Farms, not Appleton Meats, and its bacon is not grown in a lab.reportsnews agency in 2019 that the company was conducting initial research on how to best grow meat from cells. He anticipated that Appleton Meats would have a product to sell within three to five years.describes Appleton Meats as “a cultivated meat company currently in research and development” that hopes “to produce meat which can be obtained without harvesting animals.
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