Beauty entrepreneur Aimee Connolly introduces a pared-back range of easy-to-use products, aiming to simplify the overwhelming world of contouring.
Of all the ways in which the Kardashian clan have affected the female psyche and persuaded us to part with our cash, it’s the concept of ‘contouring’ that might have had the most impact. Beauty entrepreneur Aimee Connolly was just 16 at the time and starting an after-school job on one of those very make-up counters — Urban Decay in a department store in Dublin. ‘I thought it was the coolest job ever,’ she says. ‘But it was also a real eye-opener.
‘Women would come up to me and I’d ask them what they were looking for, and they’d say: “I haven’t a clue!” They were overwhelmed by all this choice: sponges, foundations, brushes, concealers, blushers, colours. It all seemed so complicate
Connolly's Scuplted By Aimee Contouring Beauty Makeup Easy-To-Use Products
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