Kearney’s latest report reveals nuanced factors influencing stress, highlighting the role of media coverage.
While Kearney’s latest Consumer Stress Index report shows less overall stress as compared to the prior quarter, the report’s authors say it is important to understand the nuances at play that create stress. These include geopolitical events, climate change, housing prices and elections, among other factors.
As a result, Kearney found that global consumers “in 10 out of 12 countries — including the United States — are slightly more relaxed than they were a quarter ago. What’s behind this apparent de-stressing? Determining that is critically important to all consumer-facing businesses, the media, and politicians in a complicated year economically and geopolitically,” the report stated.consumer behavior
With this report, Kearney said consumers had time to settle into new routines, “without the added stress of the holiday season.” It’s also important to note that the components, or pillars, of the index are regularly updated to reflect truer
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