Across Australia, more and more brands are telling consumers they’re waging war on plastic to create a safer, healthier ocean.
Brands such as Glad say they use ocean or ocean-bound plastic, but they could be using plastic collected from areas up to 50 kilometres from the sea.
Glad didn’t invent the definition for ocean plastic or ocean-bound plastic, as it’s variously called. The 50-kilometre rule is in broad use by the companies behind the rise of “ocean plastic”. Parent firm The Clorox Company said Glad sought to offer consumers a selection of bag products that help reduce environmental impact.“Glad takes seriously our obligations under the law and industry codes of practice to package and market our products with claims that are truthful and substantiated,” it said.
“We are by no means saying that every piece of plastic that is ocean-bound would have ended up in the ocean,” Oceanworks co-founder and chief executive Vanessa Coleman said.“To solve ocean plastic pollution, as a problem, you need to get the plastic out of the ocean that’s already in there. But you absolutely also have to stop new plastic from going in.”
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