The deadline for a new FCC rule that requires ISPs to publish “nutrition” labels during point-of-sale with basic information about their broadband offerings has passed. Consumers should notice the new labels online and in-store.
It appears that a nearly eight-year-long battle by the FCC to require internet companies to display information on the costs, fees, and speeds of their broadband services is finally over. Starting on Wednesday, all but the smallest ISPs will be required to publish broadband “nutrition labels” on all of their plans, the regulator announced. The FCC’s intention behind the labels is that they’ll allow consumers to more easily comparison shop between plans and avoid any hidden fees.
In the past, the broadband industry has published advertised speeds for broadband plans that misrepresent the actual connection speeds available for most customers. The new labels should cut down on this practice; ISPs must now publish “typical” download and upload speeds with each plan. Major broadband providers have fought vigorously over the years to kill the rule, arguing that such labels would be too costly and complicated to implement.
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