Content Spend & Profit Analysis 2024 Data: NFLX, DIS, WBD, PAR, NBCU

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Content Spend & Profit Analysis 2024 Data: NFLX, DIS, WBD, PAR, NBCU
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VIP+ Analysis: Major streamers’ returns on their content investments are improving amid the industry-wide spending slowdown, per new data.

Profits per content amortization dollar spent at the five major non-Big Tech streamerssuccess in streaming

But data suggests that as expenses have come down, profitability has indeed improved and is poised to either improve further or hold steady this year for most of the major players.in over a decade this year , new estimates from Wall Street research firm Bernstein project a higher return on content investments overall across the legacy media streamers, as well as Netflix, in 2024, rising from around 30 to 34 cents on the dollar.

And it’s a good sign that profits per content dollar already seem to have bottomed out for most companies. Disney has been improving profitability since 2022, the year it hit peak spending on content, while WBD has grown its ROI significantly from the same year, in which the Warner-Discovery merger closed.

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