The Coppell Arts Center officially launched in 2021 during the pandemic. Ginene Delcioppo, the center’s managing director, shares how the center has continued...
Many arts organizations are struggling after the pandemic. But the Coppell Arts Center has continued to see an increase in attendance and ticket sales revenue since its first full year open in 2021.The chorale previously performed at a renovated fire station that was over 20-years-old. Now, they’re able to perform on the main stage of the Coppell Arts Center, the city-owned facility that opened in 2020.We could probably fit 40 people in to perform.
Part of that growth can be attributed to the affordability of their tickets at around $35 to $50 per show. Ginene Delcioppo, the arts center’s managing director, said performances in downtown Dallas are usually priced at that cost or higher with the added expenses of gas, parking and food. About 70% of the center’s visitors come from Coppell. The other 30% come from neighboring suburbs like Irving, Flower Mound, Lewisville, Carrollton and more.Post-COVID people don’t want to drive as far for their entertainment because there’s so much entertainment that’s offered at the home with streaming,” she said. “When people spend their hard-earned dollars somewhere, they want to do it close by.
Another strategic approach the center is taking? They’re partnering with arts organizations like the Dallas Symphony Orchestra and Dallas Black Dance Theatre. So instead of having to drive all the way downtown, local audiences can see more pared-down performances down the road from their house.
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