The owner of the Danish butter brand announced a trial aimed at tackling climate-heating methane emissions produced by cows during digestion.
The owner of Danish butter brand Lurpak has defended its recently-announced trial to add a methane-suppressing supplement into cow feed as calls to boycott the brand continue.
Swathes of British shoppers on Friday joined an online storm calling for a boycott of Arla brands, especially Lurpak, with several accusing it of going “woke”.Another said: “Happy to consume dairy products from smaller, independent farms who are not party to these mad practices.” The Microsoft co-founder is not involved in the Arla trial, or Bovaer more widely, but last year invested millions into a rival start-up Rumin 8, which develops similar additives.
“Regulatory bodies, such as the European Food Safety Authority and UK Food Standards Agency, have approved its use based on evidence that it does not harm the animals or negatively impact their health, productivity, or the quality of milk.”
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