Corporate cosplay pushes streetwear aside as Gen Z's hottest new style trend

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Corporate cosplay pushes streetwear aside as Gen Z's hottest new style trend
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Luxury fashion designers rolling out the ‘Ozempic” coat for fall

In fact, designer Supreme — the preferred brand of hype beasts — saw resale numbers decline by 25% year over year, a recent report fromrevealed, and the second-hand sales of its competitor Off-White sank 34%. Similarly, sales of Nike Jordans slipped 35% year over year.

Inside 'dark tourism' — the new trend for wealthy boomers vacationing in areas with high travel advisories“Around the same time, we saw the widespread rise of quiet luxury,” Sciacca explained. “Customers stocked their closets with neutral-colored blazers, trousers and minimalist suiting separates. Over time, however, fatigue for the simple uniform began to set in, and there was an increased desire again for self expression.

Consumers were reportedly splurging more on arm candy, too. Shoppers spent 20% more on handbags than they did five years prior, and this year alone, customer spending in the $1,000 to $3,000 grew 13%, which the company said was “the largest uptick of any price category.”The company looked to pop culture pillars like TikTok and television to determine the next generation’s shopping habits, which Levesque said denotes a “seismic shift” in the fashion industry.

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