The latest industry data suggests that discounters are continuing to attract market share at a fast pace as the cost of an average annual grocery bill rises by almost £40 on the previous month.
Businesses will also be helped with their costs under the government aid, potentially helping to ease the wider pace of price increases this winter as growing costs are passed on in the economy.'I recognise people are struggling with their energy bills'
Nevertheless, households and firms both face paying much more for energy this winter than they did during 2021/2022.The Kantar research showed sales of the cheapest own-label products were up by a third compared with a year ago as shoppers sought savings. Fraser McKevitt, head of retail and consumer insight at Kantar, said:"The latest [grocery inflation] figure means that the average annual grocery bill will go from £4,610 to £5,181 if consumers don't make changes to what they buy and how they shop to cut costs."
Aldi's sales rose by 18.7% over the 12 weeks to 4 September 2022, Kantar reported, while Lidl grew sales by 20.9% and saw its market share increase to 7.1%.
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