COSTA has renamed the sizes of its cups so customers ordering their usual coffee get as much as a third less. Its old “small” cup, 12 fluid ounces (fl oz), is now being called “medium”, the old “me…
“The thing that got me is that they haven’t just put the prices up transparently but they’ve also done it covertly by adjusting the measures. They could have just introduced an extra small option rather than renaming all the sizes. People won’t like the lack of transparency and they won’t fall it. It makes them feel conned.”
Costa has grown from a small company founded in London 47 years ago to the UK’s largest coffee chain.
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