Costco is going viral on Instagram after a user posted about the wholesaler's emergency meals dubbed the 'apocalypse dinner kit.' The Reel has garnered millions of views.
Costco is grabbing attention on social media after an Instagram user came across a product that could possibly come in handy at any time — including an apocalypse. Jeffrey Eisner, a content creator and cookbook author who posts under the handle @pressureluckcooking, has gone viral with millions of views after taking a trip to the wholesaler. During his visit, he found an emergency meal package that he labeled an "apocalypse dinner kit.
The dehydrated and freeze-dried meals were created with the purpose of being "a long-term solution" rather than simply a quick or "temporary fix," according to the product's description. Costco's website noted that each emergency kit with 150 servings is equipped with: You only need water to activate all 150 servings. FOX Business reached out to Costco for comment. In the store location Eisner visited, the emergency dinner kit was available for $62.
The bucket that includes 150 servings is priced at $79.99 after a $20 manufacturer's savings discount on Costco's website. There were mixed responses from social media users who had reservations regarding the "safety" of the bucket and others who found it to be both humorous and practical. "I mean with this inflation I just may go buy those for regular life while finishing school," one user commented. "Does Costco know something?," another user wrote.
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