GM is trying to sell more EVs through Costco. Given how awful the buying experience is at the average dealer, this could be a huge win.
When it comes to the EV buying process, legacy automakers have a huge disadvantage compared to upstarts like Tesla and Rivian. If you want an EV from General Motors, Ford, Hyundai, Kia or pretty much any other traditional automaker, you have to buy it at a dealer. Words cannot capture how much that process can suck. Especially in the post-pandemic world, dealers are constantly slapping absurdly marked-up accessory packages and squeezing customers for every dime.
Current Costco Auto Program partners include Chevy, GMC, Cadillac, Volvo and Polestar. The company says 7% of its Costco Auto Program shoppers are looking at EVs—roughly the same as in the overall market share of EVs in the U.S. last year. EV buyers tend to be wealthier, more enthusiastic about new technology and homeowners, the exact sort of clientele that Costco wants to attract and keep within its subscription base.
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